Tens of millions of Americans watch Daily MorningSave Deals on popular TV shows such as The Show Kelly Clarkson, Rachael Ray, Inside Edition, The Talk and In addition.
And now only North Texans can drive up and buy the flash sale items online at a MorningSave store.
MorningSave, a local business pioneering daily internet deals, is hosting a grand opening this weekend for its first attempt at a physical store.
The 21,000 square foot store is in Plano’s Preston Shepard Place shopping center, in a former Office Depot store on the southwest corner of Preston Road and Park Boulevard. Nordstrom Rack, Marshalls, Burlington, Five Below and Party City are also central.
MorningSave is a Carrollton-based company founded in 2015 by the creators of an original daily deals site, Woot.com, which was sold to Amazon.com in 2010. Woot’s founders went on to form Mercatalyst, which is also based in Carrollton and is the parent company of MorningSave.
Mercatalyst CEO Derek Chapin said the company hopes the store, which is designed and organized to be familiar to viewers of the MorningSave TV segment and stocked with 800-1,000 ever-changing items, can be expanded to other cities.
“Our plans are to go a full year, including a Christmas season, and go from there,” he said.
The concept of teleshopping on the Internet is a separate category. It’s not an infomercial or a show scheduled on QVC or HSN, but like those places, it’s confirmation that people are spending money watching TV.
“We call them events; we are an event retailer,” Chapin said. MorningSave segments are presented by hosts, such as Clarkson, or guest personalities. “These shows are entertaining and air on TV every day. They are looking for good content, fresh and fun segments.
For a recent segment on The speech, lifestyle expert Chi-Lan Lieu, a regular on the show, stepped in to showcase an indoor grill. She brought in the other panelists and asked what they thought of it and how they could use it. The ensuing chatter was entertaining and the audience cheered as the prize was revealed.
Time spent on shows is purchased by MorningSave in 2-5 minute segments. MorningSave sources merchandise from manufacturers it has worked with for several years.
“We have developed sourcing expertise and are working with manufacturers on product lifecycles and identifying inventory opportunities,” Chapin said. “It’s a constant stream of new products.”
Small appliances, kitchenware, electronics, luggage, cosmetics, and more recently, jewelry are big categories.
MorningSave offers 8 to 15 segments a week on various national programs, and the website has millions of customers, he said. The company, which has more than 100 employees, declined to give its annual turnover.
The televisions positioned in the stores broadcast the videos of the week. “It’s constantly changing,” Chapin said. “We try to present a treasure hunt feel and give people a reason to come all the time.”
In that respect, he said, the store is more like a TJ Maxx, Ollie’s Bargain Outlet or a Tuesday Morning than a Walmart, where you know what you’re going to buy.
“We’re not on the scale of those operators,” Chapin said, “but they’re talking about the size of the market.”
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