Shopee’s 11.11 sale sets new record of over 2 billion items sold

Pinoy customer spent over P466,000

Filipinos have a reputation for being serious shoppers, and one particularly serious shopper spent over $ 466,000 on the Southeast Asian e-commerce site Shopee’s Christmas 11.11 big sale. The company said that in one order, the Quezon City buyer purchased motorcycle parts, power tools, game consoles, smartphones and tablets.

This serious shopper was just one of many as Shopee announced that it had set two new records during its recent online shopping festival on 11.11: record in 2020; and buyer visits increased 5.5 times in the first two hours of November 11 compared to an average day.

In the Philippines, the 11.11 big Christmas sale attracted more buyers from outside the metro, said Shopee, with most of the orders in the country coming from southern Luzon, followed by Metro Manila.

“It brings us great joy to see the impact of our 11.11 big Christmas sale on buyers, businesses and our local communities,” Martin Yu, director of Shopee Philippines, said in a statement. “The digital economy continues to present many opportunities for growth, and we want to enable more people to benefit from this growth by increasing the adoption of e-commerce and helping more consumers and businesses to connect. At the same time, we are honored to be able to use our platform to give back to the community at large and support those in need. We look forward to creating more impact for our users in the months to come.

According to Shopee’s statement, the sale saw the number of buyers in rural and smaller towns increase five times over on a typical day. He also said that over 3.5 billion messages were sent to the in-app Shopee chat on November 11, “because buyers were able to interact live with sellers and get more information before they did. their purchases”.

He also noted that more shoppers were using ShopeePay to pay for their Shopee orders across the region, “particularly outside the major cities where ShopeePay transactions were up nine times over an average day,” he said. he said in a statement.

Local sellers who joined the 11.11 sale for the first time “saw their orders increase 18 times over an average day,” the statement said.

The e-commerce company noted that Filipinos “have always prioritized essential health products and home decor in past Shopee sales, and the 11.11 big Christmas sale was no different.” Buyers stocked up on 3 million face masks and purchased more than 800,000 wallpapers, he said.

The brands that attracted the most orders among Filipinos during the sale were Uni-Care, Unilever Beauty, Xiaomi, NIVEA and INSPI.

Besides the great deals, the 11.11 sale also included some entertainment, including the live broadcast of K-Pop boy group NCT 127, among others. The site reported that 5 million hours of live broadcasts were watched on Shopee Live during the sale, and more than 270 million readings were recorded on Shopee Prizes in the Philippines.

Over 1.2 million offline payment vouchers have been claimed through ShopeePay’s “Deals near Me”, Shopee’s geolocation feature, he said. Nearly 100,000 users have used ShopeePay to pay their utility bills, enjoying cash back rewards, he noted.


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