QR code tagging on electronic items to begin soon: leading industry body

New Delhi: The Consumer Affairs Ministry’s decision on mandatory QR code labeling on various packaged goods, including electronics, will declutter the information consumers need at the time of purchase, India Cellular and Electronic Association (ICEA).

Last week, the Department of Consumer Affairs announced the first step to simplify labeling using a digital QR code under a law more than 30 years old.

“Industry will begin working alongside government to begin transforming electronics labeling over the next year,” said ICEA President Pankaj Mohindroo.

With this amendment, which covers the electronics industry, consumers will be able to read and store several mandatory declarations in a digital format via a QR Code.

This means, except for information needed when purchasing a specific electronic item, such as MRP, manufacturer/importer name, customer support details, unit selling price, month / year of manufacture and country of origin, which will remain on the label, all other mandatory declarations can be stored and read digitally.

This step will benefit Indian consumers in several ways.

This will declutter the label while retaining only relevant information needed at the time of purchase, and make the label cleaner and more readable.

The move will also provide consumers with easy, real-time, up-to-date information via QR code, even months after purchase, reducing the size of labels on products.

The move also puts Indian consumers on an equal footing with other global consumers, many of whom have started using QR code and digital screens to transmit mandatory declarations.

“This is a historic and pro-consumer step to reform a 30-year-old law. Consumers will be the main beneficiaries of this change. We remain grateful to the Department of Consumer Affairs, MeitY and consumer groups who have supported this digitization process,” said Mohindroo.

“It is both environmentally friendly and reduces the compliance burden for industry,” he added.