Pure Electric store opens in Glasgow amid ‘swelling’ demand for e-bikes

A NEW e-bikes and e-scooter shop will open in Glasgow today.

Pure electric hopes to offer the city the opportunity to develop a future of electric micro-mobility.

The store will take over the Cycle Republic premises on Bothwell Street after announcing the brand’s closure of cycles earlier this year.

Retailer founder Adam Norris believes electric mobility could help cities like Glasgow tackle issues like pollution and limited mobility.

Listing issues such as limited parking to traffic jams, he argues that “cities just don’t work well with the number of people who live there with cars.”

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But he added that interest has grown in the wake of the Covid-19 crisis.

He said: “It’s picking up, but there was a big swell before that. It really sped things up.

“I think a lot of people took advantage of the fresh air and realized that there is a world without cars and that it is nice.”

As a store specializing in transport, considered a key service, it can open while respecting the rules of social distancing.

It will stock e-bikes, electric scooters and accessories, and the former Cycle Republic staff will continue to work in the store that has become Pure Electric.

The retailer will also offer a bicycle maintenance service “to help people pedal,” adds managing director Peter Kimberley.

Peter said: “We had a huge, huge interest from people, especially in Glasgow, for the store to open.

“We want to make sure customers and staff are safe and we make sure [the opening] is well managed.

The CEO added, “I think the world is changing and it’s part of it now. It’s part of it now that people are going to look for new modes of transportation.”

The founder of Pure Electric, Adam, electric mobility will make bicycles a more attractive choice.

He said: “E-bikes make distances or hills more enjoyable. It is the hills that deter people from cycling and it is e-bikes that solve this problem.

He adds: “The world is flat when you ride an electric bicycle.

Nevertheless, electric scooters are not as established as electric bikes are becoming.

Electric scooters are still banned on footpaths, cycle paths or roads in the UK, but Glasgow could become the first Scottish city to test them on its roads.

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However, electric micro-mobility often raises safety concerns for both cyclists and pedestrians.

Adam said: “It’s actually about making sure you’re visible. You want to have the right lights and wear the right clothes.”

But he also called on those who use electric modes of transportation to “respect” pedestrians and drivers and to avoid more traveled roads.

Pure Electric is currently working on plans to open stores across Europe as part of an ambition to continue growing the business.


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