Germania plans a store in Jerseyville

JERSEYVILLE – Germania Brew Haus received approval from Jerseyville City Council on Tuesday for its planned location at 309 N. State St. in Jerseyville.

With its first location open at 617 E. Broadway in Alton and a second at 5775 Godfrey Road in Godfrey, Germania Brew Haus will soon be opening a third location at EastGate Plaza in East Alton. Weeks after opening in East Alton next month, owners will open the doors to what will become the company’s largest site of the four in Jerseyville in mid-February.

Locals will more familiarly recognize their footprint as encompassing the long-standing old Norton Hardware store and White Spot restaurant locations, with Dairy Queen and the Knights of Columbus Hall as immediate neighbors.


“Our Jerseyville location will be the largest, but will maintain the comfort you experience at Alton and Godfrey locations,” said co-owner Jared Brynildsen. “It will have a dedicated drive-thru, event center and full kitchen.

“Our goal will be to continue serving the best coffee in the St. Louis area while adding a food menu to match,” he said. “The location will feature many themes seen in our first two locations, including an electric fireplace, sofas, ambient lighting, various living rooms and a place for the kids.”

Brynildsen is co-owner of Germania Brew Haus with his wife, Carolyn, and younger brother, Ben Brynildsen, who is also managing director of the day-to-day operations of the company. Jared and Carolyn Brynildsen are also active duty military officers in the Army and Air Force, respectively.

The 6,000 square foot Jerseyville site will include a café area as well as a coffee and liquor bar.

“We will have a bar, but at this point it will be mainly for events held on site,” said Jared Brynildsen. “If the community wants it and the city wants it, we can consider having an easy-to-hear cocktail bar type night. Our goal is to bring the community together and encourage societal interactions.

“We also like to actively serve our small town communities,” he added. “We’re looking for ways to give back, whether it’s cookbook fundraisers for our partnership with Sleep in Heavenly Peace, wrap-up campaigns for Lewis and Clark Community College tuition, or to Restore the Network.

“We want to demonstrate our values ​​instead of just hanging up signs and telling people what they are,” he said. “We believe that if you invest in a community, it will also invest in you. “

The family plans to partner with the Alton-based WOW Events Center to make sure Jerseyville’s new event space is used to its best advantage on weekends.

“During the week and on weekend mornings, we plan to host a small children’s play area, so parents can let their kids spend all their energy while they build theirs,” Jared Brynildsen said. .

Germania Brew Haus’s Alton location opened in 2017 in the former Germania Bank building on Broadway.

“We opened the first Germania because we wanted to reinvest in the community my wife and I grew up in,” Brynildsen said. “We noticed a big gap in the coffee community and thought it would be a perfect fit for the building we had found and purchased.

“The word ‘Germania’ was carved in stone on the building and was known as such throughout Alton,” he said. “Also, my wife was stationed in Germany when we first met, and we were living in Germantown Nashville when we first got married.

“Once we opened the doors to Alton it became popular, but that’s a few years later, at the end of 2019, before we really started to become a bigger business,” he said. “When COVID hit, we decided, with the support of the city hall, to put a drive-thru in the parking lots directly in front of the building there. Business took off and we ramped up our pace. looking for a second location One reported to Godfrey across from Lewis and Clark Community College.

“Opened at the end of 2020, it was also very successful,” he said. “So we started looking to further expand our market reach and brand recognition. “

The Jerseyville location is expected to employ one full-time team member as well as 10-15 part-time positions. Those interested in becoming a ‘Germanic’ can apply through the company’s Facebook page, @Germania Brew Haus.

The Brynildsens worked with Jerseyville managers and staff to develop the old hardware store and restaurant facilities, as well as the driveway behind them and the short strip of street between them. The development will add green spaces and parking to the historic downtown district.

“We really love the Jerseyville community. The mayor and members of city council have worked hard and diligently with us to ensure that this is a mutually beneficial relationship. We have been in the planning stages for this location and its adjacent development for over six months now. However, the city has plans for something similar for much longer, ”said Brynildsen. “Downtown has come a long way in the recent past, and its direction is even more exciting. We are proud to be a part of this growing and long-respected community.

Jerseyville Economic Development Director Jeff Soer said the public-private partnership would benefit everyone.

“Dairy Queen, KC Hall, all the businesses and establishments in the north, the improvements to the Lions Club and Wittman Parks, the downtown district and the city as a whole, will all benefit,” a- he declared. “Germania Brew Haus, as another part of the overall development of the historic downtown district, will fit perfectly into our community.

“Jerseyville City Council members are to be credited for having the foresight on this and for what is being done all over Jerseyville with its ongoing improvements and developments, including the downtown district,” said Soer. “They’re all for making our community better, from everything from improving the parks to providing TIF incentives to do whatever it takes. Jerseyville is very business friendly, and all of this could not have happened without the approval and continued support of the Council.

“Jerseyville is a sales tax governed community,” said Soer. “There is not a lot of funds generated to support the city from local property taxes. The revenue that will flow into the city will be of great help, and Germania’s presence will help attract buyers who will pass with d “Other community traders in town. It’s a win-win. We know it’s a good deal to have here. They give back to their communities and are incredibly supportive.”

To learn more about Germania Brew Haus, follow them on Facebook, @GermaniaBrewHaus, germaniabrewhaus.com or by calling 314-667-4751. To learn more about Jerseyville and its historic downtown district, contact Shari Albrecht at 217-556-8696, visit jedc-il.us online, or download and access the “Explore Jerseyville” app with any which mobile device.
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This article was prepared for JEDC Partners in Progress by Melissa Meske Publications, macmeske.com.


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