Epic Games has announced the launch of Coachella-themed fashion items in Fortnite, which will be timed to match the real-world music event over the next two weekends. Music from artists in the Coachella lineup is also now available in-game.
Two item drops are planned for Fortnite to coincide with the Coachella dates. The first set of items, which includes the Wilder and Lyric outfits and matching accessories, will be available starting at 8 p.m. EDT on April 14. The second delivery will be at 8 p.m. EDT on April 21 and will feature music-reactive Alto. and poet outfits, as well as accessories.
The Wilder Outfit includes the shark-based Finfin Back Bling, Neon Biter Pickaxe, and Finfin Flair Wrap, as well as the music-responsive Cosmic Equalizer alt Style. Meanwhile, the Lyric Outfit features a Swaguaro Back Bling Cactus and the electric Festival Shredder Pickaxe, both of which react to music. It will also include the responsive cosmic equalizer. Outfits and items can be purchased individually or together as part of a “Rocking at Coachella” bundle.
In the second outfit, players can pick up accessories from the Alto outfit, such as the music-reactive Sonic Vibes Back Bling and the Softest Electropalm tropical pickaxe. The Poet Outfit includes the Cosmonautic Helmet Back Bling, a Cactical Crusher Pickaxe, and the Mainstage Wrap. Like the previous version, they can be purchased separately or in a “Dancing at Coachella” bundle which will also include the “Enter the Coachellaverse” loading screen.
Coachella music will also be making its way into the game. Until May 16, Fortnite’s Icon Radio will play music from over 30 artists who are set to perform at Coachella this year.
The collaboration with Coachella follows previous efforts that see the game maker integrate music into its experience.
Fortnite held its first virtual concert in 2019, featuring Marshmello. Since then, Fortnite has continued to serve as a digital venue, and it’s proven popular: Epic Games claims Travis Scott’s April 2020 show was viewed by 12.3 million players. Last year, Ariana Grande played the Rift Tour with five different fixed times over three days.
This isn’t Epic Games’ only foray into music: Last month, the game maker bought music platform Bandcamp.
And other games have joined Fortnite in hosting virtual shows, especially since tours and in-person events have been put on hold during the pandemic. Lil Nas X played a Roblox gig and Minecraft hosted festivals featuring Charli XCX, 100 Gecs and American Football. Having in-game features and elements tied to music events like Coachella is a way to keep the game and music connected now that concerts and festivals are happening.